Sound familiar?
- Reps skip outlets and there is no proof of visits
- Beat plans live in registers and WhatsApp
- Order intent and collections are reported late or not at all
- Managers cannot see which areas are under-covered
FMCG and distribution
CRM for FMCG and distribution sales teams
Cheetah gives FMCG and distribution companies one app for outlet coverage, beats, order intent and collections — so every kirana, supermarket and distributor is visited on schedule and every visit is recorded.
- Outlets
- Beats
- Order intent
- Collections
- Shelf share
With Cheetah
- Outlets and beats
- Verified visits
- Order intent and collections
- Coverage reports
How Cheetah works for fmcg and distribution
Outlets and beats
Outlets, kiranas, supermarkets, distributors and wholesalers with weekly beats and route order for each rep.
Verified visits
Geofenced check-in and check-out with shelf photos and survey forms for shelf share and competitor presence.
Order intent and collections
Visit forms capture order intent in rupees and collections by cash, UPI, cheque or NEFT, with receipt photos.
Coverage reports
Visits, productive calls and outlets not visited by area, beat and rep.
Also included: lead capture and assignment, follow-ups, pipeline, products and pricing, targets, field visits. See how Cheetah compares.
Questions people ask
Does Cheetah come set up for fmcg and distribution?
Yes. Cheetah has a ready fmcg and distribution setup with the right account types, products, stages and visit forms. You can change any of it later without paying for customisation.
Does the app work without internet?
Yes. Reps can see their plan, check in, fill visit forms and create leads offline; everything syncs when the phone is back online.
How much does it cost?
Starter is ₹599, Growth ₹999 and Enterprise ₹1,499 per user per month before GST. Every plan starts with a free trial.
See Cheetah set up for fmcg and distribution.
Free trial on every plan. We set up your industry template and import your data from Excel.